Privacy Policy
1. Introduction
Baseline Metrics Pty Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share information when you use the Baseline Metrics platform ("Service"). By using the Service, you agree to the practices described in this policy.
2. Information we collect
Account information: When you register, we collect your name, email address, and payment details.
Video and match data: We process video footage and match data you upload in order to provide analysis results. This content is processed on our servers and stored securely.
Usage data: We collect information about how you use the Service, including features accessed, analysis requests made, and session duration.
Technical data: We collect device type, browser, IP address, and operating system for security and performance purposes.
3. How we use your information
- To provide, maintain, and improve the Service
- To process your video footage and generate analysis reports
- To manage your account and process payments
- To send service-related communications, including receipts and support responses
- To improve our AI models and analysis accuracy (using anonymised, aggregated data only)
- To comply with legal obligations
4. Video footage and player data
We treat video footage you upload with particular care. Video content is used solely to deliver the analysis you request. We do not share your footage with third parties, use it for advertising, or make it publicly accessible.
If your footage contains identifiable individuals (players, coaches, spectators), you are responsible for ensuring you have obtained appropriate consent from those individuals before uploading content to the Service.
5. Data sharing
We do not sell your personal data. We may share data with:
- Service providers: Third-party vendors who help us operate the Service (e.g. cloud hosting, payment processing), bound by confidentiality obligations
- Legal authorities: When required by law or to protect our rights
We do not share your data with advertisers or marketing platforms.
6. Data retention
We retain your account information for as long as your account is active. Uploaded video footage is retained for 90 days after processing, after which it is automatically deleted unless you have saved specific clips. Analysis reports and metrics are retained for the duration of your subscription.
You may request deletion of your data at any time by contacting us at alex@baselinemetrics.io.
7. Security
We use industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest. Access to your data is restricted to authorised personnel on a need-to-know basis. Despite these measures, no system is completely secure, and we cannot guarantee absolute security.
8. Cookies
We use essential cookies to operate the Service (e.g. session authentication). We do not use advertising or tracking cookies. You may disable cookies in your browser settings, but this may affect Service functionality.
9. Your rights
Under Australian Privacy Law (Privacy Act 1988) and, where applicable, the GDPR, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to certain processing of your data
- Data portability (receive your data in a machine-readable format)
To exercise any of these rights, contact us at alex@baselinemetrics.io.
10. Children's privacy
The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice in the Service. The date at the top of this page indicates when the policy was last updated.
12. Contact
For privacy-related questions or to exercise your rights, contact us at alex@baselinemetrics.io.